What Should I Be Posting On LinkedIn?
Ninjas know that LinkedIn is different compared to any other social media platform because its text heavy. On Facebook, you share updates and photos with your friends and family members. On Instagram, you post videos or pictures about your latest adventures and keep your followers updated on your life in your Stories. On Twitter, you share the latest news and voice your opinions in 280 characters or less. LinkedIn is a business to business platform and requires more careful and targeted consideration when posting.
Your personal LinkedIn account is a representation of you as a professional as well as your business or brand. Done correctly, the content you post and share on LinkedIn can help boost your LinkedIn marketing efforts and serve as a larger part of your social media marketing strategy for your business. So, just what should you be posting on LinkedIn?
Most social media users are known as lurkers. They do not create content, share content, or comment on posts. If you find yourself scrolling through LinkedIn on a regular basis without ever engaging with a post or another member, sorry, but you are a lurker. While there are times when it is perfectly fine to lurk and catch up on the latest news, you’ll only set yourself apart if you become a creator.
Only about 9% of the population can be considered contributors, or people who regularly participate in some way. This includes commenting on a post or sharing relevant posts to your own feed. Just 1% of LinkedIn’s 600 million members actually create content, these members typically have higher follower counts and often seen as industry leaders or influencers in their space.
By sharing original content, you can add value to your LinkedIn profile. Make it worth someone’s while to visit your profile or add you as a connection. Long-form content tends to perform better on LinkedIn because professionals actually take the time to read and digest the information presented. Consider publishing an article or two on a regular basis that provides valuable information for your industry or customers.
LinkedIn is a popular platform for sharing blog posts. When you’re deciding which articles and blogs to share, consider whether or not they are relevant to your audience. The post doesn’t have to deal directly with your industry, but it should at least be industry-aligned.
Share blog posts from reliable sources only. Remember that your LinkedIn profile contributes to your personal brand as well as that of your business. You want to be viewed as a trusted resource for the latest information, and you can only achieve that by sharing accurate blog posts.
Keep your connections and followers up to date with the industry. Share information that impacts you and your business directly and add a few sentences about what the news means for you. It is not enough to simply hit the share button on these types of posts. By adding your own commentary and perspective, you can make the information more relevant for your direct circle.
Videos and Photos
All photos that you share on LinkedIn should ideally be original. Limit stock photos if they don’t add value to your audience, unless you brand them or add a subtext. People attract people, share happy photos of you and your employees at major events with valued customers, or participating in something of interest.
Did you spend time volunteering in your community? Post a photo at the job site. Did you speak at a conference or win an award? Post a picture of you at the event or holding the certificate? There’s no room for modesty on LinkedIn.
Videos are the best way of supporting content to post on LinkedIn, but keep them short in order to maintain engagement. If you find an inspiring video clip that is relevant to your professional life or connections, share it. Add a few lines to your post about your takeaway from the video or how you plan to implement the topics discussed into your own career.
Do you have a particularly amazing customer that is using your products or services? Highlight their organisation and efforts in a short video. Just don’t make it feel like a sales pitch, testimonials add massive value!
If you’re looking to share a quick post on LinkedIn, there are several options for content. This is the type of content you can share on a daily basis to maintain engagement with your audience and solicit comments or feedback. Remember to steer clear of anything controversial so you don’t accidentally turn people away, keep it human, there’s nothing wrong with sharing a good idea.
Interesting statistics from your industry
Quick tips that are valuable to your customers or audience
Updates on your company
Intriguing headlines that caught your attention
Posting on LinkedIn can feel like a bit of a professional minefield. You want to share content, but you recognise the need to maintain professionalism and your public image. By sharing the types of content above, you can gain new connections and add value to your audience on LinkedIn.
If you are struggling to create or maintain a LinkedIn posting strategy, consider Ninja content support packages, we’re LinkedIn marketing experts and can help you develop a content strategy for you and your business and determine the type of content you should be posting to LinkedIn. With years of experience engaging audiences and generating leads on LinkedIn, we help you optimise what you post to the platform, engage and enjoy it more!