Video Made the LinkedIn Star (not an 80’s pop song)
LinkedIn native videos gained more than 300 million impressions in a year. While the use of videos on LinkedIn is not quite up to the same level as video on Facebook or Instagram, it still hugely valuable on LinkedIn in terms of scaling your profile an reach, and a great tool in your communications arsenal for business professionals and brands. Posting videos to LinkedIn increases engagement and compels your audience. Keep reading for an overview of the use of videos on LinkedIn.
Types of Videos on LinkedIn
There are three main types of videos you can post on LinkedIn: embedded videos, LinkedIn native videos, and video ads. The best type of video will depend on your brand and your specific goals, and you may find it best to vary the types of videos you post.
– Embedded videos are videos uploaded from a video-hosting platform. If you prefer to store your videos on a platform like YouTube, you can embed those videos into your posts.
– LinkedIn native videos are videos uploaded to the platform directly.
– Video ads on LinkedIn allow for up to 30 minutes of content, and they are sponsored videos that appear in a user’s feed.
TOP NINJA TIP: Native videos tend to perform better because they play automatically in a user’s feed.
How to Share a Native Video on LinkedIn
Sharing LinkedIn native videos is fairly easy, so almost anyone can accomplish the task. Start by recording your video on the equipment of your choosing, including your phone. Then, save your video to your phone, computer, or device. In LinkedIn, start a new post and select the video icon. Finally, upload your video and complete your post before publishing.
Best Practices for LinkedIn Videos
If you want your LinkedIn videos to grab attention and stand out in a user’s feed, follow these tips.
– Film in a place that is well lit
– Use a quality camera
– Keep your background clear of distractions
– Grab attention in the first few seconds
– Include the most important information in the beginning of your video
– Add captions, images, and infographics in case people watch with the sound off
– Shoot from different angles to add interest and keep your audience engaged
– Keep your videos short, so they are watched all the way through
– Add a call to action to encourage your audience
– Write supporting copy for your post, including hashtags, mentions, and your call to action
– Pair your blog content with a short description video
– Create videos for company announcements, product launches, and explanations to share a lot of content in less time
It’s not easy trying to be Steven Spielberg, the good news you don’t have to. The more human your video, the more authentically you will connect with your audience. Write down, what you want to say, the rule is, read it 21 times and then you won’t run out of steam. Making a video is a great way to build your brand and you should think about how you can reflect your logo’s, personality and products within your video. The Ninjas are here to help, just reach out or subscribe to our YouTube channel and what our own journey with video and pick up some LinkedIn tips along the way. Next stop, Oscars!