Are You on the Same Page, with your Company Page?
While many professionals interact on LinkedIn with their personal page, Ninjas know a good company page is just as important. Creating a company page on LinkedIn can help you reach your target audience in a new way, build brand recognition, and improve your organisational communication overall. Keep reading to learn how companies of any size can benefit from a solid company page on LinkedIn.
Share Content for your Audience
A Company page on LinkedIn is another platform for your brand to share relevant content. You can provide useful information to your audience that adds value. Sharing blog posts, writing articles, and uploading videos are just some of the many ways you can connect with users through a LinkedIn company page. Just think of it as another vehicle for PR or a micro-site extension to your own main website.
Introduce your Latest Products & Services
Your company profile would not be complete without updates on your latest products and services. You can share announcements for new product launches, offer exclusive insight into upcoming releases, and more through your LinkedIn company page.
Consider creating behind the scenes videos to show the creation of your products, or introduce your audience to your team. You can even share your research or the science behind your latest offerings. LinkedIn tends to appeal to professionals, so you can tailor your content accordingly.
Stand out from your Competition
Your company description is a crucial part of your LinkedIn company page, and it can help your brand stand out. This is your space to detail how you are different from other providers in your field and share regular updates on your company. Provide new articles on your company culture, new hires that further your mission, and how your company’s values impact your customers.
Find New Employees
We all know LinkedIn is a great place to find a new job, but it is also a great platform to hire new employees. You can find a considerable amount of information on a person’s LinkedIn profile and learn about their past accomplishments and work history. People who want to work with you will check out your company page.
Check-in on your Competition
LinkedIn is a great place to spy on your competition. You can see how many employees your competitors have as well as changes in their hiring patterns. For example, if your competitor is on a hiring spree, they may be gearing up for a new release or product launch.
Boost your SEO
Search engines take your social media pages, such as LinkedIn, into consideration when providing search results. Regularly updating your LinkedIn company page and posting content that is optimised for SEO can help boost your search engine performance.
Employees are your Brand Ambassadors
On LinkedIn, your employees can become ambassadors for your brand, they often have 10x more connections than your company page has followers. You can encourage your team to share your blog posts and engage with your company page. Your team can also share your company’s posts to their own network of connections. Consider asking your employees to share new job postings, product launch announcements, and company updates to boost your engagement. Giving employee kudos and sharing their stories and posts also has a huge impact on your own employee engagement and wellbeing.
Ninjas believe that a LinkedIn Company page is one of the most overlooked, under-utilised features on LinkedIn and that your LinkedIn company page needs to set the right tone for your business.
Ninjas can manage your company page for you by posting regular quality, relevant and researched content and images. Weekly researched blog topics designed to further develop your credibility as the experts in your field.
We can also re-share your employees best @mentions and LinkedIn content. Recognise team moments or your employees with a personalised shout-out from your company page and notify employees of your most important company posts to boost organic reach.