Ninjas Hunt Down Your Target Audience on LinkedIn
LinkedIn is now the worlds largest B2B social platform and a great marketing tool for B2B lead generation. For members micro-manage connectivity on individual profiles, LinkedIn Sales Navigator is a great solution to help find your target audience on LinkedIn.
SALES NAVIGATOR on LinkedIn? Whats that we hear you say!
The many features allow you to search for your target audience, refine and simplify the process of contacting prospects.
This premium feature currently costs £70.00 pcm, but well worth this small business expense when it comes to generating B2B leads through LinkedIn marketing. It takes just a few clicks to connect with your target audience when you use LinkedIn Sales Navigator correctly and IN Business Ninjas are experts.
Narrow Your Audience with Lead Builder
Lead Builder is a LinkedIn Sales Navigator feature that enables you to find your target audience quickly. You can narrow your search using a variety of filters that are not available with a free LinkedIn account. Boost all of your LinkedIn searches by using Advanced Lead Search.
The search criteria includes the following filters like:
Save Your Searches
The Save As Lead feature allows you to save your filtered searches. This saves you a considerable amount of time from having to reenter all of your search criteria and filters each time you want to look for new prospects. When you Save As Lead, your saved leads are displayed in your dashboard. You can easily access all of your leads in one convenient location and receive regular updates on these members.
Integrate Sales Navigator with Your CRM
You can streamline your prospecting efforts by integrating your CRM with your LinkedIn account. Sales Navigator is capable of integrating with Microsoft Dynamics and Salesforce. You will no longer have to switch back and forth between applications in order to manage your prospects and leads and keep your records up to date.
Send Connection Requests
The free version of LinkedIn accounts caps the number of connections you can send on a daily basis. For professionals who spend their time prospecting, you will soon find yourself hitting that cap each day. With Sales Navigator, you can make the most of unlimited connection requests by reaching out to your target audience. You are also less likely to be flagged as spam or banned if you are paying for your LinkedIn account. We can do the leg-work, Ninjas can help you scale this activity!
LinkedIn can also be stingy with the number of searches they allow free members to perform each day. If you are looking for your target audience on LinkedIn, you will likely have to perform a lot of searches in order to correctly narrow down your results and properly filter users. With Sales Navigator, you can perform an unlimited number of searches and receive unlimited search results. This allows you to use trial and error to find the right users.
Use the Free Trial
If you are still on the fence about using Sales Navigator and paying the high price tag that accompanies it, make use of the free trial. You can use the features of Sales Navigator for 30-days to decide whether or not it is worth your time and attention. This is plenty of time to run through the many features offered and start locating your target audience through searches. Because LinkedIn offer a FREE trail of Sales Navigator, this works with our own Ninja trial and test freebie.
Think of Sales Navigator like a direct mail campaign for LinkedIn. It’s a really powerful tool for professionals who are searching for their target audience on LinkedIn. Once you’ve had a play around with it, you’ll get that light-bulb feeling and soon be hooked!
With caps on connection requests and search results for users on the free membership plan, prospecting on LinkedIn can quickly become frustrating. However, the unlimited features and expanded search options make Sales Navigator a great option for finding and connecting with your audience on LinkedIn and the Ninjas LOVE it!
If you are looking to make the most of Sales Navigator or decide whether or not it is the right tool for your business, contact the experts at IN Business Ninja today. As LinkedIn marketing specialists, they know what it takes to prospect and generate B2B leads on LinkedIn help you make the most of Sales Navigator to find your target audience and grow your business!