If your Second Names Not Kardashian, Don’t Worry!
The term “influencer” has gone from a buzzword in social media in recent years to a paid industry and profession for many. Influencers are typically social media users with large followings that directly impact the opinions, attitudes, beliefs, and purchases of their followers. For brands, partnering with influencers can help increase your audience and gain new followers. For individuals, becoming an influencer can help make you an authority in your space while gaining trust and credibility. Keep reading for more information on LinkedIn influencers.
What is a LinkedIn Influencer?
LinkedIn influencers receive a lot of engagement on their posts and pages. They share content on a regular basis, write native LinkedIn articles, and provide content that resonates with their unique audience. Not all LinkedIn influencers have to have millions of followers – they just have to be effective at engaging on the platform and with their target audience and Ninjas can help point you in the right direction!
LinkedIn shares the top ten influencers of the year, ranked by engagement. While these users are certainly impressive, they’re in a league of their own. Whether you want to work with an influencer to improve your brand or become an influencer yourself, you can do so without reaching the crazy engagement rates of LinkedIn’s top influencers although it’s not a bad goal to have.
How Can You Connect with LinkedIn Influencers?
For many brands, the struggle begins with where to find LinkedIn influencers. As with any other social media sites, simply searching can provide endless lists of accounts, many of which are not influencers at all. To connect with LinkedIn influencers, you should start by narrowing your search. Define your niche and get a clear idea of the value you want from an influencer as well as the value you can provide.
Search for LinkedIn Influencers
You can perform a manual search on LinkedIn by using keywords related to your niche or unique selling proposition. This process will take some time as you have to click into individual profiles to determine what a person does, but you can easily see how many followers they have and the engagement on their posts.
You can also try searching on LinkedIn by authors. If you find an article with a high amount of engagement, you can click into the author’s page. You can also search for popular articles on the platform and take note of the authors that appear.
TOP NINJA TIP: Consider joining LinkedIn groups dedicated to influencers as well.
Determine an Influencer’s Influence
Once you narrow your list of potential influencers, determine their influence. You can accomplish this by noting how many followers they have and the engagement they receive on their posts. Higher view counts and higher numbers of likes can indicate that a person is well-known in their industry or niche.
Why Should You Become an Influencer on LinkedIn?
There are many benefits to becoming an influencer on LinkedIn, though the task is not easy. If you dedicate yourself to creating valuable content on a regular basis, cultivating your audience, and becoming a thought leader in your industry, you can reap the benefits. It just takes a bit of confidence, take a leap of faith in what you know and think of the benefits, becoming an influencer on LinkedIn can help you:
– Grow your audience
– Become a trusted resource in your industry
– Increase your networking circle
– Expand your personal brand
– Create a promotional platform
– Gain monetary benefits
Ninjas believe that influencer and content marketing are intertwined. In fact, in numerous surveys, establishing thought leadership and influence is often cited as one of the key reasons that B2B marketers engage in content marketing. In a nutshell, thought leadership is about sharing insights and ideas, your unique or specialised point of view, that motivates and provokes new ways of thinking, spark discussions and debates, and inspire action. A true influencer knows a topic inside and out, has formed a clear, unique and defensible point of view about it, and freely and you don’t have to be Kim to do that. Call Ninjas to discuss our influencer coaching sessions.