Will You Marry Me?
NO, not that sort of engagement!
If you want to gain new viewers to your LinkedIn page, improve the performance of your articles or posts, and increase your audience, you will have to effectively engage on LinkedIn. While the task may seem impossible, there are some key components you can focus on to boost engagement. Keep reading for the top five ways to get engaged effectively on LinkedIn.
Video Dominates on LinkedIn
Video content is very popular on LinkedIn because users do not spend as much time on the platform as they do on other social media platforms. Whilst LinkedIn is a text heavy platform, with blogs and long-form content getting more attention than on other platforms. Ninjas recommend that you consider pairing your content with short videos to really grab attention. Videos are easy to digest and convey a lot of information very quickly.
Make LinkedIn a two-way street
Ninjas believe you can’t just throw money at social media advertising without opening to door for engagement. You should treat your audience on LinkedIn like real people and engage with them in your posts. Ask questions, share articles from other users, comment, and reply to comments to engage effectively.
Post Articles on LinkedIn
External links are not as effective on LinkedIn as sharing content within their native content system. You can write and publish content within the platform to engage with your audience. Your audience is likely to ignore links and keep scrolling through their feed, but using LinkedIn’s native content system allows you to grab your audience’s attention without sending them to another site. This is why the more you sow content and commit to LinkedIn the more you reap long-term.
Keep Your Profile Updated
We can’t emphasise this enough at Ninjas. An outdated LinkedIn profile discourages engagement because people assume you are not active on the platform. Keep your skills and interests updated, theme it seasonally, use your banner as a poster to communicate. People can search LinkedIn based on key criteria, and you want to ensure you are included in those searches.
Be sure to keep your photo up to date. If people notice an older photo, they may be tempted to scroll past your profile or ignore your posts. You should also write content on a regular basis, so your most recent content stays fresh. When people view your profile, you want a recent date on your articles and posts, so it looks like your profile is still active.
Utilise Text-only Posts
While posts with other social media platforms can certainly draw attention, text-only posts tend to perform really well on LinkedIn. Avoid external links that take people to another site (unless it’s your website) because they are likely to be ignored. Also, text-only posts tend to require less of a commitment from your audience.
You can write up to 1,300 characters, or about 250 words, in a single LinkedIn post. This length is the equivalent of a short blog, which means you can share a decent amount of content in a short space. To increase engagement on LinkedIn, ask questions in your posts, share your opinions, and encourage debate in the comments.
LinkedIn is the largest professional network on Earth today and you just can’t ignore the numbers. It’s not just about having a great LinkedIn profile, it’s about utilising LinkedIn to the maximum to build your brand, your business or your career. You should also be using it to share ideas and experiences, growing your influence on LinkedIn doesn’t just involve listing your accomplishments, it also includes engagement, we can’t hammer this home enough and this is how you leverage the power of LinkedIn. If you want to scale this power, then email or call the Ninjas today firstname.lastname@example.org | 03333 112230