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Author Archives: Lisa Riley

The Importance of a Good Company Page on LinkedIn

Branding is Branding, Grow 2 Growth, Power PostingBy Lisa RileyDecember 15, 2020

Are You on the Same Page, with your Company Page? While many professionals interact on LinkedIn with their personal page, Ninjas know a good company page is just as important. Creating a company page on LinkedIn can help you reach your target audience in a new way, build brand recognition, and improve your organisational communication…

Image of piglet in relation to distasteful spam messaging on green background with IN Business Ninjas logo

Social Pigs Abuse Messaging

Copy don't Copy, Power PostingBy Lisa RileyDecember 8, 2020

Social Pigs Abuse Messaging Did you notice the acronym? Spam is defined by Google as a trademark, a tinned meat product made mainly from ham. So what’s the difference between SPAM™️ and irrelevant or unsolicited messages sent on mass for the purposes of advertising, phishing or spreading disruptive malware, not to mention the tedious effort…

If your Second Names Not Kardashian, Don’t Worry!

Branding is Branding, The Net in NetworkingBy Lisa RileyNovember 11, 2020

If your Second Names Not Kardashian, Don’t Worry! The term “influencer” has gone from a buzzword in social media in recent years to a paid industry and profession for many. Influencers are typically social media users with large followings that directly impact the opinions, attitudes, beliefs, and purchases of their followers. For brands, partnering with…

Video Made the LinkedIn Star…(not an 80’s pop song)

Content is Queen, The Net in NetworkingBy Lisa RileyOctober 25, 2020

Video Made the LinkedIn Star (not an 80’s pop song) LinkedIn native videos gained more than 300 million impressions in a year. While the use of videos on LinkedIn is not quite up to the same level as video on Facebook or Instagram, it still hugely valuable on LinkedIn in terms of scaling your profile…

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Share and Share, I LIKE 👍🏻

Connect 2 Connect, Grow 2 Growth, Leads 2 Leads, The Net in NetworkingBy Lisa RileyApril 13, 2020

It’s great when everyone’s singing from the same hymn sheet, pulling in the same direction, looking out for each other and the business. Why should it be any different on LinkedIn than in the office or out in the field? Leveraging LinkedIn has many proven external benefits, but equally, business leaders recognise, the important internal…

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Why You Should Be Making More of LinkedIn?

Connect 2 Connect, Power PostingBy Lisa RileyApril 1, 2020

Why You Should Be Making More of LinkedIn? With circa 600 million members, LinkedIn is the number one social media platform for professionals and networking. The platform is now the worlds largest B2B hub and an excellent resource for marketing, not only yourself but your business as well. B2B professionals and organisations can use LinkedIn…

A scene from Charlie and the chocolate factory with Charlie and Willy Wonka in the glass elevator with IN Business Ninjas logo

Your LinkedIn Summary is your ‘Wonkavator’ Pitch, so take it through the roof!

Branding is Branding, Connect 2 Connect, Power PostingBy Lisa RileyDecember 12, 2019

Your LinkedIn Summary is your ‘Wonkavator’ Pitch, so take it through the roof! How many times have you put off writing your LinkedIn summary? For many professionals, the task never seems to reach the top of their to-do list. The more times you push it to the back of the to-do list, the easier it…

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